Posted 1/17/2024, 6:03:00 PM
Google Lays Off Hundreds of Ad Sales Staff as It Shifts Focus to SMBs and AI
- Google laying off hundreds of employees on its advertising sales team as part of a restructuring effort
- The layoffs result from Google shifting focus away from large advertising clients toward small and medium-sized businesses
- Staff being moved from the large consumer sales team to the Google customer solutions team
- Google also seeking to use AI products like Performance Max to help automate tasks performed by the ad sales staff
- The layoffs are unrelated to Google's recent AI advancements like the new Gemini software, but are part of broader cost-cutting measures across the tech industry