Google Cracks Down on Search Spammers with New Algorithm Update
- Google is launching a new search update to downgrade low-quality, spammy sites that try to game search rankings through SEO tricks and automation
- The update will target sites with poor user experiences, thin content created just for search engines, and low-value pages, with a goal of reducing this content by 40%
- It will address spammy techniques like using expired domains and sites repurposed to host low-quality content
- The changes intend to boost usefulness of search results and help high-quality sites focused on delivering value to users
- Site owners have until May 5th to review their content and make changes before enforcement begins