Google Settles Lawsuit Over Incognito Mode Tracking, Agrees to Limit Data Collection
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Google agreed to delete data collected on users' browsing habits in incognito/private mode and make changes to how incognito mode works.
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The settlement does not include a specific dollar amount Google must pay affected consumers, but individuals can still sue Google over the tracking.
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Lawyers estimate potential costs to Google could be billions if large numbers of lawsuits are filed.
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Google calls the lawsuit "meritless" but agreed to settle to delete old technical data not associated with individuals.
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This comes amid increasing legal scrutiny and challenges for Google and big tech companies over data collection and competition practices.