Google Settles Incognito Tracking Lawsuit for $5 Billion, Agrees to Limit Data Collection

Google agreed to destroy billions of records to settle a lawsuit claiming it secretly tracked users' browsing history in Chrome's incognito mode
Users alleged Google used analytics, cookies, and apps to improperly track people who enabled private browsing modes
Settlement requires Google to update disclosures on what it collects in private browsing and let incognito users block third-party cookies for 5 years
Settlement valued at over $5 billion, one of the largest privacy settlements ever
Google previously faced criticism and lawsuits over claims that incognito mode does not actually provide full privacy