Posted 2/16/2024, 12:39:08 AM
Google Launches EU Election Misinformation 'Prebunking' Campaign on YouTube, TikTok
- Google launching anti-misinformation campaign in 5 EU countries ahead of parliamentary elections
- Aims to help viewers identify manipulative content before seeing it using "prebunking" techniques
- Comes as new EU laws tackle illegal online content and election misinformation concerns mount
- Campaign includes animated ads on YouTube, TikTok, etc. with quiz to gauge what people learned
- Builds on previous anti-misinformation campaigns run by Google's Jigsaw unit in Germany and central Europe