Google and Microsoft Bring AI-Generated Images to Search Engines, With Focus on Responsible Rollout

Google's new Search Generative Experience can create images from text prompts using AI models like Imagen. Users can generate images in Google Search and Google Images.

Microsoft's Bing can also create AI-generated images using DALL-E. Google is now joining them with this feature.

Google aims to roll out image generation responsibly by limiting inappropriate content, adding metadata/watermarks, and restricting photorealistic faces.

Users can also generate written drafts from search queries, with options for length and tone. The drafts can be exported to Google Docs.

Since launching in May, Google has been improving Search Generative Experience with more video, better links, and now image/text generation.