Google Quietly Testing AI Search Summaries for Some Users, Eyes Broader Rollout
• Google is testing AI search summaries for some users without requiring signup for Search Generative Experience (SGE) • AI summaries are showing for small subset of searchers in the US to gather feedback before wider rollout • Google wants response from more users beyond those who opted in to SGE • Testing different versions of AI search features, not all users will see the same thing • If SGE gets full rollout, could disrupt ad-supported media that relies on Google search traffic