Grammarly's New AI Mimics Users' Writing Styles, Sparking Backlash Over Impersonation and IP Concerns

Grammarly's new AI feature creates personalized "voice profiles" that mimic a user's unique writing style and apply it to rewrite any text.

The feature raises concerns about impersonation, IP theft, and compensating writers for AI-generated works.

Grammarly says voice profiles help writers learn about their style and write more authentically, not replace them.

The launch follows an open letter from thousands of authors decrying AI that mimics their work without permission.

Grammarly claims safeguards like restricting profile access, but questions remain about evolution and business use.