Posted 2/22/2024, 7:42:24 AM
Birla Aims for Top 2 in Paints with Rs 10,000 cr Investment, 145+ Products, Rapid National Launch
- Grasim Industries launches Birla Opus paints, aims to be 2nd largest paints company in India with Rs 10,000 cr revenue in 3 years
- Made Rs 10,000 cr upfront investment, commissioned 3 plants already, 6 in total by 2024
- Will be widest, fastest paint brand launch covering 6,000+ towns by fiscal year-end
- Entered market with 145+ products, capacity to exceed top 3 paint companies combined
- Leverages Aditya Birla group's building materials ecosystem and Aditya Birla Capital financing for dealers