Samsung and Google Romantically Woo Apple to Adopt RCS Messaging

Samsung joins Google in campaign to convince Apple to adopt RCS messaging standard

Samsung ad is a riff on Romeo and Juliet, with Android and iPhone as star-crossed lovers

Ad laments that iPhone and Android can't smoothly communicate due to Apple's refusal to support RCS

Google has long pushed Apple to adopt RCS, but Apple says it's not a priority

Some argue Apple should adopt RCS for better iPhone/Android communication, but others say RCS has flaws or they don't care