Samsung Ad Riffs on Star-Crossed Lovers to Pressure Apple to Adopt RCS Messaging

Samsung's new ad pushes Apple to adopt RCS messaging, riffing on Romeo and Juliet where Android and iPhone can't communicate.

Google has long pushed Apple to adopt RCS instead of SMS, claiming iPhone causes issues in Android texting like no encryption.

Apple CEO said RCS is not a priority and not requested by iPhone users, still supporting SMS instead.

Google's RCS campaign against Apple uses ads, billboards, websites to pressure them to adopt the new standard.

RCS is a communication protocol designed and pushed by Google as an upgrade from SMS, but Apple refuses to implement it.