Grocery Inflation Eases Slightly in October But Remains High as Shoppers Hunt Deals
-
Grocery inflation eased to 9.7% in October, down from 11% in September, largely due to increased discounting and promotions by supermarkets.
-
Own label sales continued to grow faster than brands, indicating shoppers are feeling the pinch.
-
Lidl saw the fastest sales growth in October while Sainsbury's made the most progress among major chains.
-
Shoppers are holding back on discretionary spending and saving for Christmas, using vouchers and visiting multiple stores for deals.
-
Grocery inflation remains high despite the dip, still putting pressure on household budgets.