Posted 3/14/2024, 12:17:32 PM
Companies Urged to Innovate for Growth as Global Trade Evolves
- Growth through innovation is key to long-term value creation for companies
- As global trade rules decay, companies must develop innovative offerings to drive growth
- Realizing new possibilities requires harnessing imagination and overcoming struggles with conceiving innovations
- The authors present a 6-step "imagination machine" cycle for companies to drive innovation
- Sales growth from innovations can drive over 50% of total shareholder return over 5 years and 75% over 10 years