Posted 3/11/2024, 7:17:00 PM
Former PlayStation Boss Questions Exclusivity in Age of Converging Platforms
- Former PlayStation boss Shawn Layden says the success of Helldivers 2 shows exclusivity is an “Achilles’ heel” that reduces addressable market
- Helldivers 2 launched simultaneously on PS5 and PC to unprecedented success, becoming PlayStation's biggest Steam game ever
- Xbox head Phil Spencer praised Helldivers 2 but lamented its absence on Xbox, questioning who exclusivity benefits
- Layden agrees that widening the funnel with simultaneous multi-platform releases improves odds and reach
- Console exclusivity made more sense when platforms differed vastly; now it seems to leave money on the table amid industry economic uncertainty