Apple's Upcoming AR/VR Headset Estimated to Cost Over $1,500 to Build
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Apple's estimated cost to build the $3,500 Vision Pro headset is just over $1,500, according to research firm Omdia.
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The most expensive component is the two micro-OLED displays from Sony, which cost Apple $228 each ($456 total).
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The second most expensive components are the M2 and R1 chips, which power graphics/apps and camera/sensor processing.
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These cost numbers don't include other production expenses like assembly, packaging, distribution.
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Apple has spent huge amounts on R&D, sales, and marketing for Vision Pro.