Google Rolls Out AI-Powered Search Feature, Potentially Impacting Websites' Organic Traffic
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Google's new Search Generative Experience (SGE) feature provides AI-generated answers to search queries, potentially reducing organic traffic.
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SGE may negatively impact websites focused on short, informational content, while benefiting those with in-depth, "helpful" content.
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To leverage SGE, focus on transactional content, monitor search intent changes, assess industry search trends, and optimize for E-A-T.
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Formatting content in different ways like images and videos can increase visibility in SGE results.
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Keep monitoring Google updates like SGE and adjust SEO strategies accordingly to stay competitive.