Google Still Reigns Supreme for Navigational and Real-Time Queries While AI Shows Promise for Contextual Searches
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AI search engines struggle with navigational queries, where users just want a link to a website. Google is still faster and more accurate at providing direct website links.
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For real-time queries like sports scores, AI engines often provide outdated information, while Google surfaces accurate, up-to-date results.
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AI search can shine for buried information queries, directly answering questions rather than requiring the user to dig through multiple sites.
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AI search engines are getting better at providing contextual information and citations to back up their answers. This helps for exploratory queries.
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Modern search is about more than just blue links; it requires features like calculators, flight bookings, etc. AI chatbots don't yet match the complexity of an OS like Google.