Marc Lore Aims to Disrupt Food Delivery with $800 Million Startup Wonder
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Marc Lore left Walmart in 2021 to pursue moonshot ideas like nuclear fusion and building a new city. He's now focused on solving dinner through a food delivery startup called Wonder.
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Wonder uses Mercedes vans to cook gourmet meals from celebrity chefs in customers' driveways, starting in the suburbs. The goal is faster, higher-quality food delivery.
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Wonder has raised $800 million in funding. Lore took over as CEO in late 2022 and aims to build "the Amazon of food and beverage."
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The business model starts with a consumer frustration, like hard-to-get diapers with Diapers.com and now disappointing food delivery.
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After testing in suburbs, Wonder plans to expand to crowded cities using lessons learned, though urban areas pose more logistical challenges.