Apple Seeks to Advance Siri with New AI Investments, Building on Early Voice Work by Susan Bennett
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Siri is Apple's voice-enabled virtual assistant powered by AI and machine learning. It was introduced in 2011 as a "breakthrough in AI technology."
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Users activate Siri by saying "Hey Siri" or "Siri" followed by a request. Siri can answer questions, perform tasks, and make recommendations.
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Apple has invested billions in AI and is developing new systems and a "smarter Siri" incorporating updated technology.
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Voice actor Susan Bennett did original voice recordings for Siri in 2005 before Apple purchased them from ScanSoft (now Nuance).
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Siri works on Apple devices like iPhones, iPads, HomePods, and Apple Watches. Users can turn Siri off if they don't want to use it.