Holiday Shoppers Seek Deals to Offset Inflation, Spending Forecast to Hit Record $967 Billion
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Holiday sales forecast to reach record $967 billion as shoppers start early shopping to find deals and spread out spending.
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66% of shoppers will look for deals during Black Friday - Cyber Monday week to offset inflation.
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Gift cards, beauty and self-care products remain top gift choices.
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Shoppers rely on influencers and social media to discover deals and new products.
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Washington shoppers ranked 11th for highest holiday spending in 2021.