Holiday Shopping Dilemma: Consumers Seek Big Discounts While Retailers Try to Maximize Profits
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Holiday shopping will be a "waiting game" between consumers trying to get the best deals and retailers trying to offer the steepest discounts.
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Lower income consumers are more affected by inflation and debt and have less flexibility in their budgets. Higher income shoppers have more aggregated wealth.
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Consumers have access to price comparisons on their phones, so retailers need to understand what matters most to their target customer - price, quality, selection, etc.
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Consumers will likely go after apparel and electronics, as these make a big splash as gifts.
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Average consumers want to get the most bang for their buck.