Talent Agency Teams With AI Startup to Detect Fake Celebrity Content

• Talent agency WME partners with AI startup Loti to detect unauthorized celebrity content and deepfakes online • Loti's software searches the web and sends take-down requests to remove infringing images and videos
• Clients provide Loti with photos and audio clips to help ID fake content • WME previously had to manually flag inappropriate content on an ad hoc basis • Deepfakes threaten celebrities' endorsements and business opportunities if left online too long