Hollywood’s Pain Is YouTube’s Advertising Gain

The Hollywood labor strikes have benefited YouTube, as television ad buyers are hesitant to commit to traditional TV ads while actors and writers are on strike.
YouTube's expansion into live sports, including NFL games, and increased usage on TV sets is leading to a significant reshuffling of TV ad spending.
Advertising agencies are planning to increase their spending on YouTube by at least 10% to 20% compared to last year.
In contrast, ad spending commitments to traditional TV networks have decreased by 15%.
This shift in ad spending reflects the growing popularity and appeal of YouTube as a platform for reaching audiences.