Posted 2/26/2024, 1:48:04 PM
HONOR Sets Sights on 50% Global Market Share in 3 Years, WithBrazil Expansion Seen as Key Challenge
- HONOR CEO outlines expansion plans to grow global market share to 50% in 3 years
- Key target for expansion is Latin America, with a specific focus on entering the Brazilian market
- Brazil seen as "crucially important" but also an extremely tough market historically dominated by Samsung and Motorola
- HONOR confident it can compete based on strength of product portfolio in Europe against Samsung
- Success in Brazil requires overcoming challenges like local manufacturing and high sales taxes