Montana Housewife Prepper Uses TikTok to Teach Emergency Readiness

A "Housewife Prepper" from Montana named Carrie is helping people get ready for emergencies via popular TikTok and Instagram accounts.

Carrie started making prepper content after the Chinese balloon flew over the U.S., realizing people need to be self-reliant in disasters.

Prepping has become more mainstream, with the global survival tools market expected to reach $2.46 billion by 2030. Companies now sell emergency food kits.

Carrie recommends bug-out bags for all family members with 72 hours of supplies, and outfitting homes with items like solar panels, water drums, and freeze-dried goods.

Carrie says personal self-defense should be the top focus when prepping, and that demand for survival skills has grown significantly after COVID-19.