AI and AR Drive Innovation in Beauty Industry
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Virtual try-on experiences enabled by AI and AR allow consumers to experiment with makeup shades and styles from home before purchasing. This saves trips to brick-and-mortar stores.
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AI shade matching analyzes skin tone and texture to help consumers find the right foundation shade for their skin on the first try.
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AI skincare analysis provides users with personalized product recommendations based on their individual skin concerns and goals. It can also track progress over time.
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AR filters on social media drive user engagement and allow brands to market products in an interactive, engaging way.
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By 2025 over 70% of beauty brands are predicted to leverage AI for product development, showing the technology's increasing integration in the industry.