AI and Computer Vision Transform Luxury Watch Market, Tackling Fakes and Boosting Consumer Engagement

AI and computer vision technology are transforming the luxury watch market, improving authenticity verification and enriching consumer engagement.

Demand for pre-owned luxury watches is heating up, driven by younger buyers who see them as investments. However, counterfeits are a major concern.

AI analysis and computer vision discern authentic watches from fakes with meticulous detail, boosting confidence in pre-owned watches as an asset class.

Live video commerce bridges the physical-digital divide, enabling interactive exploration of watches and direct seller-to-buyer transactions.

Blending tradition with tech is reshaping the market, providing an immersive and educative horological experience for enthusiasts.