Instacart Rolls Out Smart Carts to Bring Online Convenience to Grocery Store Shopping
-
Instacart is deploying AI-powered smart shopping carts called Caper Carts that allow shoppers to scan items, weigh produce, view running totals, and access promotions. This helps shoppers stick to budgets.
-
The carts use AI technology from Caper AI, an Instacart acquisition, to power advanced recognition, scanning, and weighing of items.
-
The goal is to bring a personalized, online shopping experience into brick-and-mortar stores.
-
Amazon, Albertsons, Shopic, Wegmans, and others are also developing or deploying smart carts and technologies.
-
Instacart aims to unify the in-store and online shopping experience so customers don't have to choose between the two.