AI Resurrects Indian Politician to Praise Son, Raising Ethical Questions
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Veteran Indian politician M Karunanidhi, who died in 2018, was resurrected using AI to give speeches praising his son and current political leader MK Stalin.
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An AI media tech company created a realistic deepfake video of Karunanidhi to help the DMK party promote Stalin ahead of upcoming elections.
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The use of AI to recreate dead politicians and have them deliver scripted speeches raises ethical concerns about consent and attributing opinions.
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Political consultants see opportunities in using AI for personalized and scripted campaign outreach, but risks of misinformation also exist.
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While the novelty may soon fade, resurrected politicians could help messages go viral by leveraging sentimental appeal.