AI Search Is Coming: How Marketers Can Prepare for More Interactive Results

AI search results that users can interact with are coming, so search marketers should prepare rather than ignore it.

Google SGE and Bing offer similar AI search approaches, but AI search startups are more experimental and disruptive.

The top 3 search results have always gotten the most clicks, so Google showing 3 results in SGE makes sense.

Writing high quality, helpful content optimized for BERT will remain important for SEO.

Choosing featured images that communicate the topic will be key for getting clicks in AI search like SGE.