AI Design Tools Promise More Collaborative, Emotional and Concept-Driven Designs But Lack Human Touch
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AI-based design software has the potential to dramatically increase design quality, especially for average firms, due to trends towards language-based design, collaborative models, and emotionally resonant designs.
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Language-based design aligns well with AI since it relies more on words and concepts rather than subjective aspects of form. This encourages a greater "fit" between concepts and forms.
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AI can facilitate collaborative design by quickly generating many options without an agenda, allowing more voices to be considered. This reinforces a culture of curation.
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AI can create emotionally resonant designs by drawing on a wide range of visual references. It creates odd but appealing combinations that mimic human creativity.
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A key question is whether the lack of a "human touch" with pure AI-generated design is a good or bad thing, considering issues like vision, innovation, and expressing our humanity.