Apple Bets Big on India's Booming Smartphone Market with Retail Expansion and Manufacturing Push
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Apple finally opened its first retail stores in India in 2023 after years of restrictive policies, allowing it to sell directly to Indian consumers.
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India presents a huge growth opportunity for Apple - only half of its 1.4 billion population owns a smartphone currently.
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Apple is rapidly expanding manufacturing in India to diversify beyond China, with 7% of iPhones now made in India expected to reach 18% by 2025.
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The growing Indian middle class and maturing smartphone market, along with high import taxes, create favorable conditions for Apple's growth.
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Challenges remain around labor laws, skills gaps, and local supply chains, but Apple is investing heavily in India and targeting it as a major source of future growth.