Art Blocks CEO Translates Popular NFT into 262-Copy Physical Run, Overcoming Initial Hesitancy
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Art Blocks CEO Erick Calderon was originally hesitant to print his popular NFT art series Chromie Squiggle, feeling the digital pieces don't always translate to physical form
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Collaborating with Avant Arte, Calderon printed edition #8107 of Chromie Squiggle in a limited run of 262 copies sold in December
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The printed version adds a ribbed layer that helps mask imperfect color representation compared to the digital original
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Calderon is now comfortable with and proud of the Chromie Squiggle print thanks to solutions making the colors and textures work
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In a December talk, Calderon discussed his approach to translating digital art to physical, including the importance of color choice and design