Posted 11/25/2023, 2:20:41 PM
Christie's Cements Status as Leader in NFT Art Space after Record-Breaking $69M Beeple Sale
- Christie's held a record-breaking $69.3 million NFT auction for Beeple's "Everydays" in March 2021, thrusting the auction house into the NFT landscape
- In the aftermath, Christie's established new tech-focused branches like Ventures and the Christie's 3.0 NFT marketplace
- Christie's 3.0 launched in October 2022 as a fully on-chain Ethereum NFT marketplace, legitimizing NFT art
- Experiments with different artists and auction formats on Christie's 3.0 serve as a testbed for the broader company
- Through its tech branches and experiments, Christie's aims to stay at the forefront of emerging technologies used by its affluent clientele