Posted 3/20/2024, 5:56:39 AM
Shrinkflation Erodes Value as Prices Rise and Packages Shrink for Breakfast Favorites
- Hot cross bun prices rising by double digits while volumes shrink
- Breakfast cereals like Nutri Grain and Corn Flakes being sold in smaller packets for the same price
- Biscuits like McVitie's Go Ahead range staying the same price despite 20% less product
- Cleaning products like Jif bathroom cleaner costing 60% more despite 29% less product
- Overall "shrinkflation" crisis across supermarkets eroding value for consumers even as inflation moderates
