5 Tips for Local Businesses Expanding to New Markets
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Update your Google Business Profile and schema markup to indicate your new service areas when expanding to new markets.
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Localize titles, descriptions, and content to be relevant for each new market. Mention landmarks and customize for local demographics.
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Get featured in local news and build citations to signal you serve that market. Link to recognizable local publications to build trust.
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Tailor marketing and messaging for the unique demographics of each area - income, age, family status. Update imagery accordingly.
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Regularly check hreflang tags if offering other languages. Keep hours and services updated across directories and sites.