How Coke is using AI to make ads with artists through its Real Magic Creative Academy

Coca-Cola has held a three-day event called the Real Magic Creative Academy, bringing together digital artists and technology and fashion companies to create ads informed by AI.

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9/12/2023

Coca-Cola Uses AI to Create Futuristic New Soda Flavor 'Y3000'

Coca-Cola has launched a limited edition soda called Coca-Cola Y3000, which is co-created using artificial intelligence technology, with AI used to both develop the flavor profiles and pairings and design the packaging.