Tesla Loses Ground to Rivals in China and Emerging Markets as Lack of Cheaper Models Hurts
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Tesla has fallen behind in China, the world's biggest EV market, with its market share dropping from 15% to 10% from 2020 to 2022.
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Tesla faces steep competition in China from BYD and other local players who benefit from government subsidies.
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Tesla's lack of a cheap EV model around $25,000 is hurting it in cost-sensitive markets like China and emerging economies.
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Tesla's market share in the U.S. has also trended down from 79% in 2020 to 58% now.
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Tesla faces an uphill battle competing in India and other emerging markets where Chinese rivals have an advantage in lower-priced EVs.