As Cable Declines, ESPN Pins Hopes on New Streaming Service to Reach Sports Fans

• ESPN grew for 40+ years by increasing cable subscription fees, now up to $9.42 per subscriber per month

• Since 2013, tens of millions canceled cable TV, raising questions about ESPN's future

• ESPN's revenue growth slowed to just 1% last quarter as number of cable customers declines

• ESPN will be available outside traditional cable bundle for first time via streaming service with Warner Bros. Discovery and Fox

• New ESPN streaming service targeted at non-cable customers who want sports but not a full cable bundle