Posted 2/21/2024, 12:00:00 AM
European Telcos Lead in Harnessing AI to Boost Revenues and Efficiency, But Scaling Impact Requires Holistic Strategy
- Gen AI offers significant potential for telcos to boost revenues and cut costs, with some seeing double-digit percentage impacts already
- Most telcos are cautiously optimistic, though few are taking a truly holistic approach needed to scale gen AI's benefits
- Successful scaling requires focus on strategy, talent, operating models, tech infrastructure, data, and change management
- European telcos are pulling ahead of North Americans in gen AI adoption, while small and large operators have similar priorities
- In 5 years, advances in gen AI could enable radically new standards of service, efficiency, and innovation, cementing leaders' advantage