Google Boosts Social, Personalization in Search to Compete with Social Media
-
Google is adding more social features like profiles, likes, saves, and comments to Search to keep users engaged on mobile devices where social media leads in usage.
-
The Discover feed combines news, shopping, video, and ads in a personalized social-like feed that should offer more ad inventory.
-
Local search now includes social posts, events, deals, and perspectives from blogs, forums, and social networks beneath the map.
-
Search Generative Experience (SGE) adds AI summaries, recommendations, and information while browsing sites and in search results.
-
Marketers should optimize for mobile search-social and engage actively on social media and with new search features to reach audiences.