Posted 3/14/2024, 9:12:07 PM
LinkedIn's AI-Powered Expert Articles See 270% Readership Boost in One Year
- LinkedIn uses AI to identify experts and match them to article topics to create high-quality, authoritative content
- The Collaborative Articles project has generated 10 million pages of expert content in one year
- Weekly readership of the articles has increased 270% since September 2023
- LinkedIn is improving the project with new quality measures like helpfulness ratings and better expert-topic matching
- The project allows experts to demonstrate skills and expertise, benefiting them and LinkedIn through increased Google rankings