German Brands Embrace NFTs, From Digital Stamps to Iconic Car Art
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Deutsche Post is releasing NFT stamps that combine physical stamps with digital artwork of German landmarks. This aims to expand Deutsche Post's reach into the digital world.
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Lufthansa launched an NFT loyalty program allowing passengers to turn travel experiences into collectible NFT cards. This gamifies and modernizes their loyalty program.
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Adidas is using NFTs to engage with its community, like digital sneakers and a residency program for digital artists. This supports creators in the NFT space.
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Mercedes-Benz created NFT art reinterpreting iconic car designs throughout history. This blends automotive design with digital collectibles.
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German food brands like Ritter Sport, Katjes and Haribo are releasing NFT art collections. This aims to engage younger, tech-savvy audiences.