Marketers Explore Opportunities and Challenges of Integrating AI into Workflows
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Marketing leaders discussed integrating AI into workflows at a TIME100 Talks event during advertising week.
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Generative AI like ChatGPT brings opportunities but also challenges in learning how to best leverage the technology.
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Understanding how to deploy AI both externally and internally will be key for companies.
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Ensuring quality data to fuel AI systems is a major hurdle for marketers right now.
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It's important for brands using AI to maintain the human touch and emotional connection with customers.
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