Marketers Explore Opportunities and Challenges of Integrating AI into Workflows

Marketing leaders discussed integrating AI into workflows at a TIME100 Talks event during advertising week.

Generative AI like ChatGPT brings opportunities but also challenges in learning how to best leverage the technology.

Understanding how to deploy AI both externally and internally will be key for companies.

Ensuring quality data to fuel AI systems is a major hurdle for marketers right now.

It's important for brands using AI to maintain the human touch and emotional connection with customers.