Tech Giants Team Up to Fight Fake AI Content Ahead of 2023 Elections
• A group of 20 tech companies including OpenAI, Meta, and Microsoft announced an agreement to combat deceptive AI content that could interfere with elections globally this year.
• Signatories committed to collaborate on developing tools to detect misleading AI-generated images, video and audio.
• They agreed to create public awareness campaigns to educate voters on deceptive content and take action against such content on their platforms.
• Possible technology solutions include watermarking or embedding metadata to identify AI-generated content.
• Companies will focus initial efforts on audio, video and images rather than text, as people tend to be more skeptical of text.