Generative AI Poised to Enhance Travel Experiences and Boost OTAs' Bottom Lines
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Generative AI can enhance customer experiences, drive bookings, and reduce costs for OTAs in the competitive travel industry.
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AI provides tailored recommendations, resolves queries instantly, and improves overall experiences for today's travelers.
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Gen AI analyzes data to give personalized recommendations on destinations, activities, fares, expenses, etc. to users.
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Main uses cases are travel planning, itinerary building, and customer service where Gen AI saves time.
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Future possibilities include smarter recommendations, improved after-sales support, and more personalized marketing messages.