1970s Hit Song Magic Gets New Life in Ozempic Diabetes Drug Ad
• David Paton, lead singer of 1970s band Pilot, went to Abbey Road Studios to re-record hit song “Magic” with lyrics changed to “Oh, oh, oh, Ozempic”
• The altered version serves as a jingle in advertisements for the diabetes medication Ozempic
• Since its 2018 release, the repurposed “Magic” chorus has become ubiquitous in Ozempic's marketing
• The diabetes drug has rapidly grown into a major pharmaceutical phenomenon
• The reworked “Magic” jingle joins history of catchy ad songs like “Five Dollar Foot Long” and “I’m Lovin’ It”