Real Estate Agents Increasingly Embrace AI to Automate Tasks, But Experts Urge Caution on Over-Reliance
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AI tools like ChatGPT are allowing real estate agents to automate tasks like writing listings, emails, and social media posts, freeing up more time to spend with clients.
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Companies like Compass, JLL, and Revive are investing heavily in AI tools to increase efficiency and productivity.
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Agents report using AI for a wide range of tasks from weight loss advice to staging home photos to analyzing renovation costs and benefits.
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As dependency on AI grows, some warn that agents could lose core skills and the personal touch that clients value.
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Experts say agents need to embrace AI or risk falling behind, but should still double-check results and not over-rely on technology.