SAG-AFTRA Sets New Standards for AI Use in Entertainment Industry Contracts
• SAG-AFTRA's 2023 agreement with studios has the most robust AI provisions of any recent entertainment industry contract, setting guidelines for things like use of synthetic performers and digital replicas.
• The agreement distinguishes between recognizable and generic synthetic performers; recognizable ones require consent and compensation, while generic ones remain an open issue.
• For digital replicas, consent requirements depend on whether it's an "employment-based" or "independently created" replica, with more consent needed for wider uses.
• Core principles around AI use are consent from actors and appropriate compensation negotiated with them or their representatives.
• These SAG-AFTRA provisions will likely influence AI-related contracts in the broader entertainment world as the industry continues grappling with AI issues.