Cereal Shrinking: Kellogg's Accused of Quietly Downsizing Boxes While Keeping Prices High

Big food companies like Kellogg's are shrinking product sizes without lowering prices, a practice known as "shrinkflation", which is making products seem more expensive.

Research found Kellogg's has shrunk 7 cereal boxes since 2019 while keeping prices the same, reducing value for money.

There are large differences in cereal prices not evident from labels due to varying pack sizes. The most expensive cereals cost over $2 per 100g.

Shrinking products can increase profit margins for food companies, especially if prices also rise. Supermarkets ultimately set shelf prices.

The practice appears indiscriminate to shoppers - some Kellogg's cereals have risen 80% in price since 2019 while others rose only 30%, with no clear logic.